The Tapetit.fi logo uses two colours: Blue and rose. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the primary logo or is not appropriate, the following versions are available for use:

Suomi

Primary logo

Secondary logo

Logo black

Primary logo negative

Secondary logo negative

Logo white

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Logo tagline lockup

Suomi

Logo tagline lockup

Secondary logo tagline lockup

Logo tagline lockup negative

Secondary logo tagline lockup negative

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Clear space & sizing

The minimum clear space is defined as x, measured by the size of the bowl on the letter ‘P’. The minimum clear space of x should always be applied. Try to maximize clear space whenever possible.

Tapetit.fi logo minimum size

The minimum size of our logo is 20px on screen, or 4 mm in print, measured by the height of the logo. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority.

Suomi

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Logo use on photos & background colours

Suomi

Ideally the logo is to be used on a light-coloured backgrounds such as rose for maximum impact and clarity. When this is not possible, be sure to choose background colours or photos that provide sufficient contrast with the logo.

1. Use the primary logo on white or light-coloured backgrounds or photos.

2. Use the secondary logo white on dark backgrounds or photos that provide sufficient contrast for all logo components.

3. Use the solid white logo on dark-coloured backgrounds or photos.

4. Use the solid black logo only on one-colour print applications.

Please note that the clear space is marked with a white line.