Typography
Typography
Let’s make every word count.
Let’s make every word count.
Open Sans Extra Bold should be used whenever possible to communicate key brand messages in headlines. The font must be used for headline in all offline marketing materials, and select digital materials where the fonts can be embedded or served online.
Open Sans is our primary display copy type family. It’s available in multiple weights, complete with italics, but please narrow your use to “Light” through “Bold” in most instances. The font must be used for body copy in all offline marketing materials, and select digital materials where the fonts can be embedded or served online.
When using our fonts, optical kerning is recommended.
Please follow these guidelines for tracking at various sizes.